How do I create a campaign?

There are two ways to create a campaign: automatically or manually. An automatic campaign optimises your campaign based on your chosen AcoS. In case of a manual campaign, you determine the click price yourself.

Is this your first campaign? Then we advise to start with an automatic campaign, which you can create as follows:

  1. Open the ‘Advertising through bol.com’ environment.
  2. Go to campaigns.
  3. Select “new campaign”.
  4. Give your campaign a name.
  5. Select the start and end date of your campaign.
  6. Select your budget. You can choose between a daily budget and a total campaign budget. Please note that if your budget runs out, your campaigns will stop delivering. Always make sure your spending amount on your account is sufficient.
  7. Select “automatic bidding” in the bidding strategy. A standard ACoS is set by default. You can adjust this by clicking on ‘advanced’ and then selecting the desired ACoS.
  8. Select the countries you want to advertise in.
  9. Click “next”.
  10. Select the items you wish to advertise.
  11. Select “automatically add” under keywords.
  12. Start the campaign.

Would you rather create a campaign manually?
This can be done as follows:

  1. Open the ‘Advertising through bol.com’ environment.
  2. Go to campaigns.
  3. Select “new campaign”.
  4. Give your campaign a name.
  5. Select the start and end date of your campaign.
  6. Select your budget. You can choose between a daily budget and a total campaign budget.
  7. In the bidding strategy, select “Manual bidding”.
  8. Now enter your maximum click price, in other words your CPC. This is the maximum amount you wish to pay per click. Note, there may be a minimum click price. This differs per category in which you advertise.
  9. Select whether you want to bid on items or keywords.
  10. Select the countries you want to advertise in.
  11. Click “next”.
  12. Select the items you want to advertise.
  13. Select “manually add” under keywords.
  14. Add your keywords.
  15. Start the campaign.